Portfolio

Selected work that connects design, growth, and delivery.

Northline Launch Site

Product Designer + Frontend Engineer

Built the full launch experience: message hierarchy, responsive page system, and analytics instrumentation.

Lifted trial conversion by 27% after first 4 weeks.

Full-Stack Developer

Implemented catalog discovery, detail pages, and checkout journey with strong visual consistency.

Reduced checkout drop-off by 18% with simplified flow.

Frontend Lead

Designed an internal dashboard with operational KPIs, status tracking, and team-level accountability views.

Cut weekly reporting prep from 3 hours to 25 minutes.